They are different. Google marketing offers you the ability to find potential customers who are already in the market for you product. A billboard is more about building brand recognition. Google marketing is going to bring you in a lot more direct sales, billboards are going to make people recognize the name on Google.

Google Search Engine Marketing is, at the most basic level, paying to show at the top of a search page. If you have ever used Google or Safari you have seen a Google Search Ad.

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Facebook Advertising can be used for many reasons. Our clients use it in one of 3 ways:

1 - Lead Generation|Using Facebook's audience targeting our clients are able to put their ads in front of their ideal customers.

2 - Brand Awareness|If you want more people to know about your brand you can use a broad audience. This strategy would be the equivalent to a digital billboard or bus campaign.

3 - Retargeting|Using Google and Facebook's database you can retarget possible customers who have viewed you website on Facebook. You have likely seen this in action before. Anytime you have clicked on a product and then seen an ad for it on Facebook and/or Instagram you were the "victim" of retargeting campaigns.